Creative Direction
We guide brands through visual strategy — from aesthetic development to content direction and campaigns. Our focus: thoughtful, modern, beautifully consistent creative that supports your business goals.
What We Deliver:
• Campaign concepts + visual direction
• Photoshoot direction + support
• Brand storytelling + messaging
• Social + digital creative strategy
• Mood boards and aesthetic direction
Campaign Concept
Provençal Light
A Furniture & Textile Campaign
Creative Direction by The Rachel Edit
Provençal Light is a conceptual furniture and textile campaign inspired by the natural light and quiet elegance of Provence. The direction blends old-world craftsmanship with modern simplicity to create warm, airy, lived-in spaces.
Rooted in materials like linen, oak, cotton, and stone, the visual identity highlights how texture interacts with light throughout the day. Each piece is imagined as part of an atmosphere — refined and soft.
Through a soft color palette, editorial photography, and story-led creative strategy, Provençal Light introduces a design language that feels both modern and deeply grounded.
